The latest issue, number 42, of The Rake includes an Autumn/Winter style guide to formal luxury menswear in association with Selfridges.
Joe was asked to take control of the hair and grooming for the 2 day studio shoot in the creative hub of East London at Preseverance Works in Shoreditch.
"The brief for the shoot was that each hairstyle needed to reflect the feel of the attire. There was a heavy tailored feel to everything so the hair needed to suit each outfits occasion and fit in well with the set up. Each hairstyle was planned carefully around the clothes and the shoot really focused on lighting so it was important to consider how the hair would look in different lightings and backgrounds to tie in with the final image."
The basis of the shoot was a homage to the vintage movie star portrait. Taking inspiration from the golden age of Hollywood with a nod to the stars of a bygone era. A time when the iconic men of film were in a whole different class, effortlessly smooth and charming, elegant and sophisticated both in formal and casual wear…
These stars were untouchable. The aspiration of a generation of men. Perfect examples are Cary Grant, Humphrey Bogart and Fred Astaire, the movie screen gods, ultimately suave with an element of mystery about them.
For the Selfridges collaboration with The Rake top Austrian male model Werner Schreyer was transported to the 1930's.
"The model Werner had long slightly wavy thick hair and I wanted to give him a feeling of elegance and luxury to balance with the clothes and accessories. For the smarter looks I created a very classic structured feel for the hair using Kevin Murphy Super Goo and Kevin Murphy Texture Spray. For the looks that were more relaxed I worked with more texture based products - Davines Sea Salt Spray, Kevin Murphy Gritty Business and Kevin Murphy Session Spray. We were lucky that the studio had a basin so that I could wash and reset the model Werner's hair as and when needed to fully change the style."
See the full shoot with more featured images with hair and grooming by Joe and the Autumn/Winter style guide on The Rake's website.
Photography - Jake Walters
Styling - Tom Stubbs
Hair and Grooming - Joe Mills
Model - Werner Schreyer