GQ magazine required Joe's knowledge and expertise on how to achieve the biggest, baddest, most Seventies hair ever...
"When it comes to fresh, new menswear, the Seventies are back in a big way right now - and, trust us, the trend isn't going anywhere for the coming season. But this time isn't just about the clothes on your back, it's also set to affect what's on top of your head. After seasons of slicked-down side-partings, men's hair of the catwalks is getting looser, more laid-back and, crucially, way bigger - think Robert Redford circa Three Days of the Condor. However, unless you're particularly follicularly blessed, you're going to need a little help getting max levels of volume every morning." Nick Carvell
Joe's tips for seventies style...
Step 1: Get your barber to cut it right
"This kind of look needs some texture adding during the cut, so ask your stylist or barber to lightly chop into the top and crown which will help give you some volume. But you don't want thinning scissors!"
Step 2 - Prep it
"Use a volume-boosting shampoo and conditioner in the shower first, then towel dry. If you have fine hair, use a sea salt spray to add texture without weighing the hair down - spray 4 to 6 pumps through the hair from roots to tips. If you have thick or medium hair use something a little stronger, such as a volumising mousse. You'll need a tangerine size, and this needs to be applied throughout the hair focusing on the top and front."
Step 3 - Air it out
"Next is blowdrying. In my opinion, it's hard to beat a Parlux 3200 - very powerful and light. You are going to need a vent brush or a denman brush as well. The key to adding volume is getting the air from the dryer into the root area. I always start blow drying the opposite way to how the client wears it (against your natural parting) with a fast speed and high heat setting selected on the dryer. When almost dry, swap your direction and instantly you will see a massive difference in volume. Continue to brush in the direction you want it go using the brush and dryer."
Step 4 - Add the products
"On fine hair. I would use only volumising powder and a little light hair spray (i.e. not one labelled "freeze" or "max hold"). Sprinkle the powder onto the top of your head rub it into the roots using your fingertips - it will visibly disappear, but will give you loads of volume without weighing it down. Apply hairspray to hold but only enough to support it and not set it - you want to look like Robert Redford, not Donald Trump. For medium to thick hair, use a matte paste (an amount the size of your little finger nail) and style it through your hair, concentrating on listening and supporting the roots to add body. Finish with a light hairspray as above."
Read the full GQ article for Joe's favourite products to create 70's style volume.