08/07/2015

River Island x Christopher Shannon Styled by Joe Mills

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The River Island Design Forum is a platform for championing up and coming designers in the fashion industry...

AW15 sees talented British Designer Christopher Shannon collaborate to create an 11 piece menswear capsule collection inspired by the 90's and includes puffer jackets, joggers, and high neck jumpers.

Known for his contemporary colour-blocked street-wear influenced garments, Christopher Shannon often combines masculine sportswear with unexpected feminine details such as frills, patchwork and embroidery or folklore influences. He even designed the costumes for the dancers in the London Olympics 2012 opening ceremony along with Nasir Mazhar and Michael Van Der Ham, and also joined forces with EASTPAK to produce a range of eye-catching bags.

River Island kept with The Design Forum tradition for new 'DF' releases with a short fashion film to introduce a sneak peek of the collection, the film used 4 models and was shot in the old Central Saint Martins building as a kind of homage to the fact that Christopher Shannon once studied there. Visually the film was designed as a take on a surveillance tape and featured a heavy heartbeat bass soundtrack which gives an instant adrenaline rush as it transports you into the scene.

And as with past collaborations with James Long and Baartmans and Siegels, our very own Joe Mills was once again tasked with providing the grooming for the fashion film shoot.

The collection itself is fashion focused street-wear with a youthful and fun element, and although it won't be to everyones taste we were particularly fond of the black hooded 'puffer' jacket with statement blocks of colour (as seen in the film) for a dreary autumn day.

The brief for the hair was "Not Done" to create an image that would fit between the Christopher Shannon look-book and catwalk styles, and the commerciality of the River Island brand. Each of the models had their hair cut and styled by Joe.

Joe Says...

"The hair needed to appear glossy and almost wet at times, unstructured and very product heavy without feeling overly styled. Davines Serum and Oil not Oil were used to achieve a wet glossy look, Kevin Murphy Undressed was used for light hold and Session Spray gave a finishing shine. The facial grooming was paired down to a minimum to keep the models appearance as natural as possible and in keeping with the feel of the shoot."

Styling by Christopher Shannon
Hair and Grooming by Joe Mills, assisted by Ryan and Melina at Joe and Co.
Director James Beale
Produced by White Lodge