Joe talked us through his hair styling approach for the Farah Menswear SS15 Campaign…
"The brief for the hair was strong style led focus. Farah's SS15 collection had real urban influences with an introduction of a sportswear theme. The two models George and Kris had very different looks so that had to be considered when styling. Kris had very short hair that needed detailing and a shape up so I cut his hair close to the head and used oil to add shine. George has very thick hair but I have styled him many times so I know his hair well, I cut off a lot of hair and styled it forwards to create a heavy fringe, I used Kevin Murphy texture spray and Baxter's Cream Pomade to finish. The shoot was inside and outside so it was a challenge to keep the hair looking good throughout."
Collection: Farah Menswear SS15
Location: The Barbican
Photographer: Sam Bradley
Stylist: Julian Ganio
Hair: Joe Mills