09/08/2016

FARAH AW16 TAILORING

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Known for its menswear wardrobe staples, this season Farah have branched out into the world of tailoring, using their unique design approach to create classic pieces that compliment modern life and guarantee instant style.

Opting for minimalist and refined simplicity, the range of fully constructed suits and separates are inspired by German industrial designer Dieter Rams, who is considered to be one of the world’s greatest product designers. His work in the 60s and 70s was some of the most innovative of all-time and his unobtrusive approach and belief in simple design generated timeless appeal and quality in his products.

Capturing the collection in the brands AW16 lookbook, Farah enlisted the expertise of Joe and Co. founder, Joe Mills to join the creative team on-set in a departure of sorts from notable Farah and Farah vintage styles in favour of a new direction for the brand to launch the collection. The decision to work with a long-haired model signified this change. 

Briefed to make hair of this length work with the clothes and edge away from the traditional ‘shorter, classic cut’ aesthetic associated with Farah, Joe began with a natural look as he purposely worked towards a more stylised finish, where the hair was either laid over or behind the shoulders to give the illusion of longer and shorter styles that also demonstrated the versatility of the suits but its wearer too.

GQ has already coined the collection as ‘suitable for any young guy’ and included it as part of its ’13 Best Menswear Items In The World This Week’ while Men’s Health also featured the tailoring range in it’s ‘Style Digest’ round-up with a full-page spread also being included in Attitude magazine too.

Shop the AW16 Tailoring range now from farah.co.uk, prices range from £160-250