This months Esquire's Grooming page features Joe Mills championing the re-emergence of the blow-dry for men, a mens hair trend he has long been promoting with his clients. Also know as the 'guy-dry' or 'blowie', a term coined by the article author and Joe and Co. Patron Tom Stubbs who just happens to sport the perfect example, finely crafted by Joe himself.
'When Mark Ronson DJ'd at The Monaco Grand Prix Tag Heur/McLaren-Honda yacht party this summer, his glamourous companions were Cara Delevingne, and a towering, voluminous, blow-dried quiff. Wearing electric-blue, double breasted blazer and T-shirt, Ronson looked suave but edgy; Riviera chic with altitude. Ronson's look was made by his blow-dry.
The Blow-dry is the first statement hairstyle to make a statement in a long time. For more than a decade, men's hair has been channelling austerity and hard-times: think no nonsense short back and sides and military grade crops. The age of the hard-edged haircut, however, is over.
A blow-dry looks edgy and elegant all at once. Consider Richard Gere's demo-volume eighties dry blowie from American Gigolo. Voluminous sides are key, no longer clippered, but full and sleek. The dry finish is even more critical. Dry hair is the new debonair look.
Those who worry that the dry-look volume is fay should consider The Sopranos, or the latter scenes of Casino: there is nothing feminine about those leisure-suited, head-breaking hard nuts. Or Clint Eastwood, who sported an array of alpha blow-dries, especially in the Dirty Harry films. Currently actors Patrick Dempsey and Chris Hemsworth are working some sterling blow-dry action.
"The past few years have seen slicked back pompadours and stylised quiffs, but now the blow-dry is the perfect antidote to the short back and sides, and a bold move for men's hair", says Joe Mills of London Barbershop Joe and Co. "Grow out the fade to a longer length. The blow-dry is about glamour, with some peacock 'look at me' factor. It also embraces taking care of yourself, and not being scared t show it. The bigger the hair, the bigger the statement"
Esquire, October 2015 - Tom Stubbs